And frankly, the best sales team building activities are just plain fun. Research, old and new, shows that company culture and employee retention are closely linked, and what might pass as a simple game will often establish rapport, comfort, and communication that lasts. On the other hand, they forge important connections between reps and give them a chance to play out team values. On one hand, they can seem cheesy and easily elicit an eye roll or two from the ranks. Most salespeople develop a love-hate relationship with sales team building activities.
